It seems like people who submit fictitious names and low scoring reviews get priority over those who submit real names and give higher scoring reviews. Also, if you complain the "algorithim" will suddenly remove your recommended reviews.
If you look at a high scoring review that wasn't recommended, the user then is directed to a different paid advertising competitor, which basically states, hey, if you are looking at the non-recommended high review, try this instead.
That high scoring review many have a critic who has only 1 review submitted but, for some reason it was recommended, and then thrust upon or promoted to, potential buyers of the good who are looking at high scoring "non-recommended" reviews. And yet the rules say that those who submit 1 review won't get recommended.
Review about: Yelp Review Listing.
Reason of review: Bad quality.